Why A Professional Logo Design Is Important for Your Business & Brand ?

The Importance of Logo Design for Small Businesses
May 22, 2015
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Are you the kind who think logo is just another visual graphic used on your promotional and marketing collaterals? Do you really think that a logo doesn’t impact people’s perception of your brand’s appearance, its personality and its overall identity? If you’re nodding your head in yes for any of the above questions, here’re a few vital points that will certainly change your opinions about the significance of a professional logo design for a business:

First Impressions


Entrepreneur.com  reveals in one of its articles that a logo is a visual representation of what your business stands for. In fact, industry experts believe that a professionally designed logo is brilliant tool to establish your brand identity, garner media mileage and build a loyal customer base. At the same time, a great business logo will encourage new customers and prospects to give your business, service and products a chance. Remember, there’s only one chance for a first impression and you’ll never have the opportunity for a “do-over.” Therefore, it makes sense to ensure that your logo is not just a Photoshop mock-up, but a careful and artistic approach to create the kind of first impression you always wanted new customers to have about your business.

Client Trust


YEC Women explains in a Forbes article that “Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.” Cliché but true! No matter what industry are you in, there’re dozens of other brands competing against you for the same slice of the consumer pie. And it’s only a good logo design that’s sets you a cut above the rest. Remember, when clients are faced with a badly-designed logo, they get apprehensive about your company’s ability and quality. An inferior logo advertises that your services and products are substandard. Whereas, a good logo exudes the impression that your company values quality and you offer quality services to your clients. Therefore, if you wish to reflect all the good qualities of your business, do well to procure a professionally designed logo for your business.

Consumer Loyalty


Dave Thomson reveals in one his articles on Entrepreneur.com  that consumer loyalty is arguably the most important factor in the world of business today. While developing trust helps you get new customers, building loyalty brings repeat business and translates to more opportunities via word of mouth. While a professionally designed logo can help you establish strong pillars to build that customer loyalty, a bad logo can get in the way of that. Remember, customers have prolific choices these days. No wonder, today’s new-age discerning customers are so picky. They demand the finest of fine in everything. So if you put out a shoddy logo, they’re going to assume that your brand also has shoddy standards. And that’ll demotivate them to stay any longer than necessary to support your services or products for years. So if you really want to build a loyal consumer base, do well to fix your logo or toss it aside for a professional and unique one.

Design or Hire


Now, when you’ve understood why a logo is so important, you must mull over whether to design a logo yourself or hire a professional to do the job for you. In case, you wish to try your hand at designing your own business logo, there’re many free resources available online. This helps you save quite a fortune and a lot of hassles to meet your logo design needs. So, if you’ve an eye for design and you have some spare time in hands, go for it.

However, if you don’t have that spare time or that eye for design, the next logical step, then, is to hire a professional graphic designer to help you with your company’s logo design needs. But, what if you typically don’t have the kind of bulging budgets to say shell out more than $1000 for a professional logo? No worries. Try sourcing your logo needs to one of the country’s most reliable and affordable graphic design platforms, La Animus. Quite unlike all other graphic design platforms in the country, La Animus offers you access to a network of visual artists who’ll love to work with you at incredibly affordable rates. With logo design by La Animus artists, you get the professional-looking logo you want for your business at a cost-efficient solution.

Remember, hiring a professional graphic designer will cost you lot. You’ll have to constantly worry about the Internet connection, bulging bills and will have add up resources. Also, you’ll have to shell out money for insurance coverage premiums, paid vacation and sick leaves as well as taxes. Now that’s quite a huge sum! But La Animus puts you in touch with graphic artists, logo designers, illustrators and a whole network of supremely talented visual artists, ready and willing to work for you under the tightest deadlines and within your budget to give you high-quality, unique and professional logo design solutions.


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